Effective date: October 19, 2026
This Privacy Policy explains how ThomsonKids.com (“we”, “us” or “our”) collects, uses, shares and protects personal information when you visit our website, contact us, or subscribe to our newsletter. It also explains the choices and rights available to you.
We have written this policy with the EU and UK General Data Protection Regulation (GDPR), the California Consumer Privacy Act as amended (CCPA/CPRA), and the US Children’s Online Privacy Protection Act (COPPA) in mind.
1. Who We Are
ThomsonKids.com is an educational toy brand and content-led website for parents and caregivers. For the purposes of applicable data protection law, ThomsonKids.com is the controller of the personal data described in this policy. You can reach us using the details in the “Contact Us” section below.
2. Information We Collect
Information you give us
- Contact form: your name, email address, the subject of your message and anything you choose to include in it.
- Newsletter: your email address and, where offered, optional preferences such as the topics or age ranges you are interested in.
- Correspondence: any information you share when you email us or reply to our messages.
Information collected automatically
- Cookies and similar technologies: small files that help our site work, remember your preferences and, with your consent where required, help us understand how the site is used.
- Analytics data: information such as pages viewed, time on page, referring website, approximate location (city or country level), device type and browser type.
- Server logs: technical data such as IP address, date and time of request, requested URL, browser user agent and error reports. This data is used to keep the site secure and working properly.
We do not ask for, and ask you not to send us, sensitive personal data such as health information.
3. How We Use Your Information
- To respond to your questions, feedback, collaboration requests and correction requests.
- To send our newsletter and related updates if you have subscribed.
- To operate, maintain and secure the website, including preventing spam and abuse.
- To understand which content is helpful so we can improve our guides and site experience.
- To comply with legal obligations and to establish, exercise or defend legal claims.
We do not sell your personal information, and we do not use it for automated decision-making that produces legal or similarly significant effects.
4. Legal Bases for Processing (GDPR)
If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases:
- Consent: for newsletter subscriptions and for non-essential cookies such as analytics. You can withdraw consent at any time.
- Legitimate interests: to respond to enquiries, run and secure our website, and understand how it is used, where these interests are not overridden by your rights.
- Legal obligation: where we must keep or disclose information to comply with the law.
5. Cookies
We use strictly necessary cookies to make the site work and, where you allow it, analytics and preference cookies. You can manage your choices through our cookie banner or your browser settings. For full details, please read our Cookie Policy.
6. How We Share Information
We share personal information only with trusted service providers who help us run the site, and only as needed for them to provide their services. These include:
- Hosting and infrastructure providers that store the website and its data.
- Analytics providers that help us measure site usage in aggregate.
- Email service providers that deliver our newsletter and help us manage messages.
- Security and anti-spam tools that protect forms and the site from abuse.
These providers act on our instructions and are required to protect your data. We may also disclose information if required by law, to protect our rights or the safety of others, or as part of a business transfer such as a merger or acquisition.
7. Children’s Privacy
Although our toys are designed for children, this website is intended for parents, caregivers and educators. It is not directed at children under the age of 13.
We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
We also ask parents not to share unnecessary personal details about their children when contacting us.
8. Data Retention
We keep personal information only for as long as we need it for the purposes described in this policy:
- Contact messages: kept for as long as needed to handle your request and any reasonable follow-up, then deleted or anonymised.
- Newsletter data: kept until you unsubscribe, after which we may retain a minimal record to honour your opt-out.
- Analytics and server logs: kept for a limited period in line with our providers’ settings and our security needs.
9. Your Privacy Rights
Rights under GDPR (EEA and UK)
- The right to access the personal data we hold about you.
- The right to correct inaccurate or incomplete data.
- The right to request erasure of your data.
- The right to restrict or object to certain processing.
- The right to data portability.
- The right to withdraw consent at any time, without affecting earlier processing.
- The right to lodge a complaint with your local data protection authority.
Rights for California residents (CCPA/CPRA)
- The right to know what personal information we collect, use and disclose.
- The right to request deletion of your personal information.
- The right to correct inaccurate personal information.
- The right to opt out of the sale or sharing of personal information. We do not sell personal information or share it for cross-context behavioural advertising.
- The right not to be discriminated against for exercising your rights.
To exercise any of these rights, contact us at our contact form. We may need to verify your identity before acting on a request. We aim to respond within the timeframes required by applicable law.
10. Newsletter and Marketing Choices
Every newsletter includes an unsubscribe link. You can also ask us to remove you at any time by contacting us. We will only send newsletters to people who have chosen to receive them, and we will not add you to a mailing list simply because you used our contact form.
11. Security
We use reasonable technical and organisational measures to protect personal information, such as encrypted connections (HTTPS), access controls and reputable service providers. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
12. International Data Transfers
Our service providers may process data in countries other than your own, including countries that may not offer the same level of data protection. Where required, we rely on appropriate safeguards, such as standard contractual clauses, to protect transferred data.
13. Information for Other Regions
If you live outside the EEA, the UK or California, you may have similar rights under your local privacy laws. We will consider and respond to any request in line with the law that applies to you.
14. Third-Party Links
Our site may link to other websites. We are not responsible for their privacy practices, so we encourage you to read their policies before sharing information with them.
15. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. If changes are significant, we will take reasonable steps to let you know.
16. Contact Us
If you have questions about this policy or how we handle your data, email us at our contact form or use our contact form.